Carmichael Lynch Relaunches Conoco with Quirky Animations
It’s 2018, and our unfettered access to infinite brain melting entertainment has made staying put more appealing than ever. Liking and swiping and scrolling have all but replaced going and doing and experiencing. You know, with your human body. For gas brand Conoco’s new brand campaign, we wanted to remind the world that the World is out there, just a tank of gas away.
All you have to do is choose go over stay.
To bring the campaign to life, we worked with director Jimmy Marble and some of the Internet’s best and strangest animators—John McLaughlin, Julian Glander, the dang Bob’s Burgers crew—to pit the existential forces of stay and go against each other. What resulted is part motivational speech, part obscure-Tumblr-page-come-to-life, part obscenely shareable brain candy. More than 50 pieces of video content, plus a buffet of gifs and other purposeful strangeness.
The goal? Use #content to encourage our young, Internet-y audience to go consume the actual content of life with a tank of Conoco gas.