Author Archives: CL_Admin

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Xcel Energy Selects Carmichael Lynch As Agency of Record

Xcel Energy, an energy company that proudly powers millions of homes and businesses, has selected Carmichael Lynch as its agency of record following a competitive marketing agency search.   Carmichael Lynch was awarded a three-year contract and will be working across all eight Midwestern and Western states that Xcel Energy services. The agency will handle […]

Carmichael Lynch Relate Brings Home Three Innovation SABRE Awards

Carmichael Lynch Relate was honored for its work with Helzberg Diamonds, Conoco and Arla at the 2019 Innovation SABRE Awards in San Francisco on Tuesday night. The agency took home top awards in the following categories:   Best in Broadcast Media (Earned)   This includes exceptional broadcast coverage — online segments, TV talk shows, radio […]

Carmichael Lynch Unveils New Creative Campaign for Subaru Forester

Subaru and Carmichael Lynch debuted a series of new advertising spots centered around the launch of the all-new 2019 Forester. The new creative campaign gives viewers an intimate look into the lives of three different Forester owners by highlighting how the vehicle’s safety features.   The three new national television spots debuted in :60s formats, as part […]

How Super Was the Super Bowl?

This article, written by Carmichael Lynch Chief Creative Officer Marty Senn, originally appeared in AdForum.   Here come the Super Bowl ad reviews.   I’ll start: I loved all of them. Even the terrible ones. Throw out the USAToday AdMeter, they’re all 10-out-of-10s and everyone deserves a raise.   You might disagree. And somewhere, someone […]

Agency Culture in the Bold North

    This article was written by Carmichael Lynch President Julie Batliner       It seems like all eyes turn to Minneapolis around this time every year. Last year, it was because the city hosted a “so fresh” and snowy Super Bowl with the kind of hygge only Minnesotans can generate. This year, it’s […]

Red Wing Shoe Company Selects Carmichael Lynch Relate as PR Partner

Red Wing Shoe Company, a global leader in the design, production and distribution of work, safety and lifestyle footwear and work apparel, has selected Carmichael Lynch Relate as its new public relations agency for its Red Wing Shoe brand following a competitive search. The agency was selected based on its strategic approach to multichannel storytelling, […]

Ad Age Names Carmichael Lynch a 2019 Best Place to Work

Ad Age has named Carmichael Lynch one of its 2019 Best Places to Work.   The annual ranking includes the top 50 marketing companies that are ahead of the pack when it comes to factors like benefits, inclusion and employee development.   Carmichael Lynch strives to build an inclusive culture that fosters collaboration. The agency […]

Saucy Season’s Greetings from Carmichael Lynch

One way to say happy holidays is with the words “happy holidays.” But another, more flavorful way to say it is with a bottle of Tank Sauce from Carmichael Lynch — a smoky, rich, tangy BBQ sauce we formulated right here on the rooftop.   Tank Sauce is a nod to a tasty piece of our culture: […]

Carmichael Lynch Relate Finalist for PRWeek Awards

Carmichael Lynch Relate was shortlisted for three 2019 PRWeek Awards. The upcoming ceremony will be the 20-year anniversary of the awards, which celebrate work from the best corporate, agency, nonprofit and education teams, and are established as the communication industry’s highest accolade. Winners will be announced at the New York ceremony on March 21, 2019. […]

Subaru Launches 2018 Share the Love Event

Subaru of America, Inc. released a new creative campaign to mark the start of its 11th annual Share the Love Event. The new campaign, which airs nationally, includes a series of ad spots that bring to life the stories of those whose lives have been touched by the program, as well as the automaker’s impact […]

Carmichael Lynch Relate Wins 2018 Global SABRE

Carmichael Lynch Relate was awarded a 2018 Global SABRE for its work on Evereve’s #DressLikeAMom campaign. Carmichael Lynch Relate placed 14th among 40 award winners, which were chosen from more than 5,500 entries submitted around the world. The award was presented at the PRovoke18 Global Public Relations Summit on October 24 in Washington, D.C.   […]

Our Out of Office Into Office Initiative

This piece was written by Carmichael Lynch CEO Marcus Fischer.   In a democratic society, voting is the most important part of being a good citizen. This year at Carmichael Lynch and Carmichael Lynch Relate, we decided to also make it part of being a good company.   We know how important it is to […]