Home of Unfair Ideas

We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.

Love. It's what makes a Subaru, a Subaru.
Choose Go
Jean and Gene's Awesome Adventure Road Trip
Minnesota Twins
This Is How
We Baseball
Jack Link's
Station Domination
U.S. Bank
The Power of Possible
Phillips 66
Live to the Full
The Great Northern
A Proud Winter Tradition in Minnesota
Pulled from the Walls
Jack Link's
Runnin' With Sasquatch
Dress Like a Mom

Agency News

Subaru and Carmichael Lynch Win Silver Effie for Share The Love

Carmichael Lynch’s Share the Love campaign for Subaru of America won silver in the automotive category at the 2018 North American Effie Awards. The Share the Love campaign arose nine years ago from a conundrum Subaru faced every holiday season – how do you compete for sales when every other auto manufacturer spends millions on incentives? The […]

New Work

Carmichael Lynch Relaunches Conoco with Quirky Animations

It’s 2018, and our unfettered access to infinite brain melting entertainment has made staying put more appealing than ever. Liking and swiping and scrolling have all but replaced going and doing and experiencing. You know, with your human body. For gas brand Conoco’s new brand campaign, we wanted to remind the world that the World […]

Agency News

Marcus Fischer Wins AAF Mosaic Champion Award for Commitment to Diversity and Inclusion

Carmichael Lynch CEO Marcus Fischer is being honored with the 2018 Mosaic Champion Award from the American Advertising Federation. The AAF’s Mosaic Awards recognize individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives. “This year’s honorees reflect the exceptional creative work and leadership we are seeing in our […]

New Work

New Subaru Outback Ad Encourages Viewers to 'See The World' Differently

A curious young Outback couple stops at a remote country store to inquire about some isolated hiking trails. When a mysterious, old blind man offers to take them the way, they’re skeptical at first, but their adventurous spirits soon overrule their fears, and they’re treated to a tour like no other. It’s another reminder that a Subaru […]

New Work

Named an "Outstanding Company for Working Mothers"

Carmichael Lynch was honored by She Runs It (formerly Advertising Women of New York) as one of five Outstanding Companies for Working Mothers in its annual awards event celebrating marketing and media leaders who are redefining work/life balance and serving as positive role models and mentors. “We are immensely proud to be recognized by She […]

New Work

76 Takes on #VanLife in 'Jean and Gene's Awesome Adventure Road Trip'

Fuel brand 76® is unveiling a comprehensive new marketing campaign aimed at attracting a younger audience to the iconic brand. Created in partnership with agency of record Carmichael Lynch, this social-centric campaign is led by a series of videos detailing the adventures (and misadventures) of a couple embarking on an unexpected road trip fueled by […]

New Work

Subaru Launches Its Biggest Vehicle Ever with Integrated National Campaign

Carmichael Lynch and Subaru debuted a new creative campaign centered around the launch of the all-new 2019 Ascent. The new advertising spots showcase Subaru’s latest three-row SUV and give viewers an intimate look into the lives of three different Ascent owners, highlighting the vehicles versatility, comfort, and safety. The :30s and :60s format spots, directed by […]

Agency News

Carmichael Lynch Wins Agency Inclusion Vanguard Award at IPG Inclusion Awards

Carmichael Lynch won the Agency Vanguard Award at the 2018 IPG Inclusion Awards, with special recognition for the agency’s recruiting director Ed Huerta-Margotta as an Agency Vanguard Leader. The Agency Vanguard Award recognizes an agency and its leadership for the implementation of a strategic plan to foster a diverse and inclusive workplace, with senior executive […]

Agency News

Carmichael Lynch Named One of Star Tribune's 2018 Top Workplaces

Carmichael Lynch has been named one of the Top 150 Workplaces in Minnesota by the Star Tribune for the ninth year in a row.   The agency placed 48th within the midsize company category. Top Workplaces recognizes the most progressive companies in Minnesota, based on employee surveys focused on the company’s effectiveness, alignment with its […]

Agency News

The National Center for Learning Disabilities Selects Carmichael Lynch Relate To Lead PR Efforts

The National Center for Learning Disabilities (NCLD), an organization that empowers the 1 in 5 individuals in the U.S. with learning and attention issues to succeed in school, at work and in life, has selected Carmichael Lynch Relate as its new communications agency following a competitive search. The agency was selected based on its experience creating strategic […]



  This year, we’re joining the Minneapolis Pride parade for the fourth year in a row with over 100 Carmichael Lynch employees registered to march. Our theme for 2018 is Love Out Loud, which we’re kicking off with a Roofstage Pass concert featuring LGBTQ+ artists Lady Lark and DJ Keezy, plus beer provided by the […]

New Work

Garden of Life Says 'Yes' to Clean Ingredients in National Campaign from Carmichael Lynch

Garden of Life, an innovator in organic and non-GMO nutritional products, is a leader for a reason. They travel the globe in search of the best ingredients with the cleanest supply chains. If a supply chain for an organic ingredient doesn’t exist, they create it themselves. Garden of Life isn’t the kind of company that churns out cheap […]