Home of Unfair Ideas

We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.

Love. It's what makes a Subaru, a Subaru.
Choose Go
Jean and Gene's Awesome Adventure Road Trip
Minnesota Twins
This Is How
We Baseball
Jack Link's
Station Domination
U.S. Bank
The Power of Possible
Phillips 66
Live to the Full
The Great Northern
A Proud Winter Tradition in Minnesota
Pulled from the Walls
Jack Link's
Runnin' With Sasquatch
Dress Like a Mom

Agency News

Ad Age Names Carmichael Lynch a 2019 Best Place to Work

Ad Age has named Carmichael Lynch one of its 2019 Best Places to Work.   The annual ranking includes the top 50 marketing companies that are ahead of the pack when it comes to factors like benefits, inclusion and employee development.   Carmichael Lynch strives to build an inclusive culture that fosters collaboration. The agency […]

Agency News

Carmichael Lynch helps US Soccer fans find a country to root for with Kayak

  Every four years the world gathers to watch the world’s most talented feet compete for the World Cup. For the first time in 28 years, though, the US wasn’t in it. To cheer up sad US fans everywhere, we worked with KAYAK to create a tool that would help them find a new country […]

Agency News

Carmichael Lynch wins Jay Chiat Award for Phillips 66 Work

  Carmichael Lynch’s work for Phillips 66 won silver in the regional strategy category of the Jay Chiat Awards for Strategic Excellence October 9 in New York City. The Jay Chiat Awards celebrate the best strategic thinking and planning in advertising, media, and marketing around the world.   Phillips 66 owns three distinct regional gas […]

New Work

Subaru Launches Its Biggest Vehicle Ever with Integrated National Campaign

Carmichael Lynch and Subaru debuted a new creative campaign centered around the launch of the all-new 2019 Ascent. The new advertising spots showcase Subaru’s latest three-row SUV and give viewers an intimate look into the lives of three different Ascent owners, highlighting the vehicles versatility, comfort, and safety. The :30s and :60s format spots, directed by […]

Agency News

Carmichael Lynch wins 2018 Media Plan of the Year

Carmichael Lynch took home Adweek’s Media Plan of the Year award for “Best Use of Native Advertising in Campaign Spending $500k-$1M” for the Subaru Crosstrek launch partnership – Amazon Infiltration. The agency partnered with Amazon to mimic their well-known “You May Also Like” content which featured Crosstreks when people searched for adventure gear like frostbite kits, […]

Agency News

Red Wing Shoe Company Selects Carmichael Lynch Relate as PR Partner

Red Wing Shoe Company, a global leader in the design, production and distribution of work, safety and lifestyle footwear and work apparel, has selected Carmichael Lynch Relate as its new public relations agency for its Red Wing Shoe brand following a competitive search. The agency was selected based on its strategic approach to multichannel storytelling, […]


Saucy Season’s Greetings from Carmichael Lynch

One way to say happy holidays is with the words “happy holidays.” But another, more flavorful way to say it is with a bottle of Tank Sauce from Carmichael Lynch — a smoky, rich, tangy BBQ sauce we formulated right here on the rooftop.   Tank Sauce is a nod to a tasty piece of our culture: […]

Agency News

Carmichael Lynch Relate Finalist for PRWeek Awards

Carmichael Lynch Relate was shortlisted for three 2019 PRWeek Awards. The upcoming ceremony will be the 20-year anniversary of the awards, which celebrate work from the best corporate, agency, nonprofit and education teams, and are established as the communication industry’s highest accolade. Winners will be announced at the New York ceremony on March 21, 2019. […]

New Work

Subaru Launches 2018 Share the Love Event

Subaru of America, Inc. released a new creative campaign to mark the start of its 11th annual Share the Love Event. The new campaign, which airs nationally, includes a series of ad spots that bring to life the stories of those whose lives have been touched by the program, as well as the automaker’s impact […]

Agency News

Carmichael Lynch Relate Wins 2018 Global SABRE

Carmichael Lynch Relate was awarded a 2018 Global SABRE for its work on Evereve’s #DressLikeAMom campaign. Carmichael Lynch Relate placed 14th among 40 award winners, which were chosen from more than 5,500 entries submitted around the world. The award was presented at the PRovoke18 Global Public Relations Summit on October 24 in Washington, D.C.   […]

Our Thinking

Our Out of Office Into Office Initiative

This piece was written by Carmichael Lynch CEO Marcus Fischer.   In a democratic society, voting is the most important part of being a good citizen. This year at Carmichael Lynch and Carmichael Lynch Relate, we decided to also make it part of being a good company.   We know how important it is to […]

Our Thinking

Why media and creative work best under one roof

This article, written by our media director Neil Goodspeed, first appeared in SmartBrief Originals.    Good campaigns result from solid partnerships between media and creative teams, but the very best work is produced by interdependent groups collaborating under the same roof. Clients may think they can save on costs by outsourcing media and creative to […]