Home of Unfair Ideas

We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.

Love. It's what makes a Subaru, a Subaru.
Choose Go
Jean and Gene's Awesome Adventure Road Trip
Minnesota Twins
This Is How
We Baseball
Jack Link's
Station Domination
U.S. Bank
The Power of Possible
Phillips 66
Live to the Full
The Great Northern
A Proud Winter Tradition in Minnesota
Pulled from the Walls
Jack Link's
Runnin' With Sasquatch
Dress Like a Mom

Agency News

Subaru and Carmichael Lynch Win Silver Effie for Share The Love

Carmichael Lynch’s Share the Love campaign for Subaru of America won silver in the automotive category at the 2018 North American Effie Awards. The Share the Love campaign arose nine years ago from a conundrum Subaru faced every holiday season – how do you compete for sales when every other auto manufacturer spends millions on incentives? The […]

New Work

Carmichael Lynch Relaunches Conoco with Quirky Animations

It’s 2018, and our unfettered access to infinite brain melting entertainment has made staying put more appealing than ever. Liking and swiping and scrolling have all but replaced going and doing and experiencing. You know, with your human body. For gas brand Conoco’s new brand campaign, we wanted to remind the world that the World […]

Agency News

Marcus Fischer Wins AAF Mosaic Champion Award for Commitment to Diversity and Inclusion

Carmichael Lynch CEO Marcus Fischer is being honored with the 2018 Mosaic Champion Award from the American Advertising Federation. The AAF’s Mosaic Awards recognize individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives. “This year’s honorees reflect the exceptional creative work and leadership we are seeing in our […]

New Work

New Subaru Outback Ad Encourages Viewers to 'See The World' Differently

A curious young Outback couple stops at a remote country store to inquire about some isolated hiking trails. When a mysterious, old blind man offers to take them the way, they’re skeptical at first, but their adventurous spirits soon overrule their fears, and they’re treated to a tour like no other. It’s another reminder that a Subaru […]

New Work

Named an "Outstanding Company for Working Mothers"

Carmichael Lynch was honored by She Runs It (formerly Advertising Women of New York) as one of five Outstanding Companies for Working Mothers in its annual awards event celebrating marketing and media leaders who are redefining work/life balance and serving as positive role models and mentors. “We are immensely proud to be recognized by She […]

New Work

76 Takes on #VanLife in 'Jean and Gene's Awesome Adventure Road Trip'

Fuel brand 76® is unveiling a comprehensive new marketing campaign aimed at attracting a younger audience to the iconic brand. Created in partnership with agency of record Carmichael Lynch, this social-centric campaign is led by a series of videos detailing the adventures (and misadventures) of a couple embarking on an unexpected road trip fueled by […]

Agency News

Red Wing Shoe Company Selects Carmichael Lynch Relate as PR Partner

Red Wing Shoe Company, a global leader in the design, production and distribution of work, safety and lifestyle footwear and work apparel, has selected Carmichael Lynch Relate as its new public relations agency for its Red Wing Shoe brand following a competitive search. The agency was selected based on its strategic approach to multichannel storytelling, […]

Agency News

Ad Age Names Carmichael Lynch a 2019 Best Place to Work

Ad Age has named Carmichael Lynch one of its 2019 Best Places to Work.   The annual ranking includes the top 50 marketing companies that are ahead of the pack when it comes to factors like benefits, inclusion and employee development.   Carmichael Lynch strives to build an inclusive culture that fosters collaboration. The agency […]


Saucy Season’s Greetings from Carmichael Lynch

One way to say happy holidays is with the words “happy holidays.” But another, more flavorful way to say it is with a bottle of Tank Sauce from Carmichael Lynch — a smoky, rich, tangy BBQ sauce we formulated right here on the rooftop.   Tank Sauce is a nod to a tasty piece of our culture: […]

Agency News

Carmichael Lynch Relate Finalist for PRWeek Awards

Carmichael Lynch Relate was shortlisted for three 2019 PRWeek Awards. The upcoming ceremony will be the 20-year anniversary of the awards, which celebrate work from the best corporate, agency, nonprofit and education teams, and are established as the communication industry’s highest accolade. Winners will be announced at the New York ceremony on March 21, 2019. […]

New Work

Subaru Launches 2018 Share the Love Event

Subaru of America, Inc. released a new creative campaign to mark the start of its 11th annual Share the Love Event. The new campaign, which airs nationally, includes a series of ad spots that bring to life the stories of those whose lives have been touched by the program, as well as the automaker’s impact […]

Agency News

Carmichael Lynch Relate Wins 2018 Global SABRE

Carmichael Lynch Relate was awarded a 2018 Global SABRE for its work on Evereve’s #DressLikeAMom campaign. Carmichael Lynch Relate placed 14th among 40 award winners, which were chosen from more than 5,500 entries submitted around the world. The award was presented at the PRovoke18 Global Public Relations Summit on October 24 in Washington, D.C.   […]