Carmichael
Lynch.

Home of Unfair Ideas

We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.

Subaru
Love. It's what makes a Subaru, a Subaru.
Conoco
Choose Go
76
Jean and Gene's Awesome Adventure Road Trip
Minnesota Twins
This Is How
We Baseball
Jack Link's
Station Domination
U.S. Bank
The Power of Possible
Phillips 66
Live to the Full
The Great Northern
A Proud Winter Tradition in Minnesota
Design
Pulled from the Walls
Subaru
#MeetAnOwner
Jack Link's
Runnin' With Sasquatch
Evereve
Dress Like a Mom
News

Agency News

Xcel Energy Selects Carmichael Lynch As Agency of Record

Xcel Energy, an energy company that proudly powers millions of homes and businesses, has selected Carmichael Lynch as its agency of record following a competitive marketing agency search.   Carmichael Lynch was awarded a three-year contract and will be working across all eight Midwestern and Western states that Xcel Energy services. The agency will handle […]

Agency News

Ad Age Names Carmichael Lynch a 2019 Best Place to Work

Ad Age has named Carmichael Lynch one of its 2019 Best Places to Work.   The annual ranking includes the top 50 marketing companies that are ahead of the pack when it comes to factors like benefits, inclusion and employee development.   Carmichael Lynch strives to build an inclusive culture that fosters collaboration. The agency […]

Agency News

Carmichael Lynch helps US Soccer fans find a country to root for with Kayak

  Every four years the world gathers to watch the world’s most talented feet compete for the World Cup. For the first time in 28 years, though, the US wasn’t in it. To cheer up sad US fans everywhere, we worked with KAYAK to create a tool that would help them find a new country […]

Agency News

Carmichael Lynch wins Jay Chiat Award for Phillips 66 Work

  Carmichael Lynch’s work for Phillips 66 won silver in the regional strategy category of the Jay Chiat Awards for Strategic Excellence October 9 in New York City. The Jay Chiat Awards celebrate the best strategic thinking and planning in advertising, media, and marketing around the world.   Phillips 66 owns three distinct regional gas […]

New Work

Subaru Launches Its Biggest Vehicle Ever with Integrated National Campaign

Carmichael Lynch and Subaru debuted a new creative campaign centered around the launch of the all-new 2019 Ascent. The new advertising spots showcase Subaru’s latest three-row SUV and give viewers an intimate look into the lives of three different Ascent owners, highlighting the vehicles versatility, comfort, and safety. The :30s and :60s format spots, directed by […]

Agency News

Carmichael Lynch wins 2018 Media Plan of the Year

Carmichael Lynch took home Adweek’s Media Plan of the Year award for “Best Use of Native Advertising in Campaign Spending $500k-$1M” for the Subaru Crosstrek launch partnership – Amazon Infiltration. The agency partnered with Amazon to mimic their well-known “You May Also Like” content which featured Crosstreks when people searched for adventure gear like frostbite kits, […]

Agency News

Julie Batliner Named in 2019 PRWeek Hall of Femme

Carmichael Lynch and Carmichael Lynch Relate President Julie Batliner was honored in PRWeek’s 2019 Hall of Femme, which recognizes 13 trailblazing women in the communications industry who challenge the status quo, move the needle in business, and strive to make a difference. This year, a portion of nomination fees were donated to Step Up, an organization that […]

New Work

OpenTable Encourages a Phone-Free Mother's Day

  Eighty-five percent of us check our phones while we’re out having a meal. Those numbers looked like an opportunity to tell a good story — while also reminding people to pay attention to their moms — to OpenTable, the world’s largest reservation booking portal.   Our new work for the brand, called #DiningMode, encourages […]

Agency News

Carmichael Lynch Relate Brings Home Three Innovation SABRE Awards

Carmichael Lynch Relate was honored for its work with Helzberg Diamonds, Conoco and Arla at the 2019 Innovation SABRE Awards in San Francisco on Tuesday night. The agency took home top awards in the following categories:   Best in Broadcast Media (Earned)   This includes exceptional broadcast coverage — online segments, TV talk shows, radio […]

New Work

Carmichael Lynch Unveils New Campaign for Subaru Forester

Subaru and Carmichael Lynch debuted a series of new advertising spots centered around the launch of the all-new 2019 Forester. The new creative campaign gives viewers an intimate look into the lives of three different Forester owners by highlighting how the vehicle’s safety features.   The three new national television spots debuted in :60s formats, as part […]

Our Thinking

How Super Was the Super Bowl?

This article, written by Carmichael Lynch Chief Creative Officer Marty Senn, originally appeared in AdForum.   Here come the Super Bowl ad reviews.   I’ll start: I loved all of them. Even the terrible ones. Throw out the USAToday AdMeter, they’re all 10-out-of-10s and everyone deserves a raise.   You might disagree. And somewhere, someone […]

Our Thinking

Agency Culture in the Bold North

    This article was written by Carmichael Lynch President Julie Batliner       It seems like all eyes turn to Minneapolis around this time every year. Last year, it was because the city hosted a “so fresh” and snowy Super Bowl with the kind of hygge only Minnesotans can generate. This year, it’s […]