Unfair Ideas

Home of Unfair Ideas

We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.

Love. It's what makes a Subaru, a Subaru.
Choose Go
Jean and Gene's Awesome Adventure Road Trip
Minnesota Twins
This Is How
We Baseball
Jack Link's
Station Domination
U.S. Bank
The Power of Possible
Phillips 66
Live to the Full
The Great Northern
A Proud Winter Tradition in Minnesota
Pulled from the Walls
Jack Link's
Runnin' With Sasquatch
Dress Like a Mom

Agency News

Marcus Fischer Wins AAF Mosaic Champion Award for Commitment to Diversity and Inclusion

Carmichael Lynch CEO Marcus Fischer is being honored with the 2018 Mosaic Champion Award from the American Advertising Federation. The AAF’s Mosaic Awards recognize individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives. “This year’s honorees reflect the exceptional creative work and leadership we are seeing in our […]

New Work

New Subaru Outback Ad Encourages Viewers to 'See The World' Differently

A curious young Outback couple stops at a remote country store to inquire about some isolated hiking trails. When a mysterious, old blind man offers to take them the way, they’re skeptical at first, but their adventurous spirits soon overrule their fears, and they’re treated to a tour like no other. It’s another reminder that a Subaru […]

New Work

Named an "Outstanding Company for Working Mothers"

Carmichael Lynch was honored by She Runs It (formerly Advertising Women of New York) as one of five Outstanding Companies for Working Mothers in its annual awards event celebrating marketing and media leaders who are redefining work/life balance and serving as positive role models and mentors. “We are immensely proud to be recognized by She […]

New Work

Jack Link's Fuels Active Lifestyles in New Campaign, 'Runnin' With Sasquatch'

Jack Link’s Protein Snacks has unveiled a new integrated marketing campaign, “Runnin’ With Sasquatch,” that celebrates the idea that humankind consists of two types – those who run with Sasquatch, and those that run from Sasquatch.  The campaign brings the brand’s iconic mythical man-beast back into the wild with four new spots that will begin […]

New Work

76 Takes on #VanLife in 'Jean and Gene's Awesome Adventure Road Trip'

Fuel brand 76® is unveiling a comprehensive new marketing campaign aimed at attracting a younger audience to the iconic brand. Created in partnership with agency of record Carmichael Lynch, this social-centric campaign is led by a series of videos detailing the adventures (and misadventures) of a couple embarking on an unexpected road trip fueled by […]

New Work

Carmichael Lynch Relaunches Conoco with Quirky Animations

It’s 2018, and our unfettered access to infinite brain melting entertainment has made staying put more appealing than ever. Liking and swiping and scrolling have all but replaced going and doing and experiencing. You know, with your human body. For gas brand Conoco’s new brand campaign, we wanted to remind the world that the World […]

Agency News

Carmichael Lynch Wins Two Clio Sports Awards for X Games Takeover

Carmichael Lynch has won two 2018 Clio Sports Awards in Design and Out of Home for its work on the Jack Link’s X Games Station Domination.    When the X Games came to Minneapolis in 2017, Jack Link’s and Carmichael Lynch created an immersive out-of-home experience by taking over six light rail stations leading to the stadium where the games […]

Agency News

Influencer Marketing Insights Revealed at Social Media Week

Brands spent an estimated $2 billion on influencer marketing in 2017, but nearly one-quarter of influencer marketing dollars are being wasted on inauthentic content that today’s savvy consumers don’t trust, according to new research by agency Carmichael Lynch unveiled today at Social Media Week in New York.   A trust and authenticity gap   According […]

Agency News

Carmichael Lynch Wins Big at District 8 ADDY's

Carmichael Lynch secured nine wins at the District 8 American Advertising Awards — including three Gold awards. The winning entries included: Gold: Regional/National Television Commercial: Subaru,  “Forever Young” Regional/National Television Commercial Campaign: Lorissa’s Kitchen TV Campaign Integrated Advertising Campaign – Local – Consumer: Jack Link’s, X-Games Station Domination   Silver:  Regional/National Television Commercial: Subaru, “Moving Out”  Regional/National Television Commercial […]

New Work

Subaru Focuses On Longevity With New Spot, 'Never Too Early'

Subaru has launched a new TV commercial focused on the longevity of the all-new 2018 Subaru Outback. The spot, titled “Never Too Early,”  features a young Outback couple that is so anxious to share all the wonders of the world with their unborn baby, they’re getting a head start. Fortunately, they’ve chosen to drive the long-lasting Subaru […]

New Work

Minnesota Twins Launch "This Is How We Baseball"

To help propel the Minnesota Twins into the 2018 season with a killer roster and sky-high expectations, the team has launched a new look and feel and fully-integrated campaign titled, “This Is How We Baseball.” This is the first campaign for the Twin’s with their new agency of record, Carmichael Lynch. “Carmichael Lynch has truly […]

New Work

Integrated Digital Campaign Highlights New U.S. Bank Mortgage Process

There are moments when we realize our current living situation simply doesn’t fit our life anymore. U.S. Bank offers a mortgage process that helps you find a home that does. Because when the mortgage process fits your life, it gives you more time to focus on finding the home that does, too.  U.S. Bank has […]